FMV ASSESSMENT TOOL — PROTOTYPE

What is this NIL deal actually worth?

A working demo of an independent fair market value assessment, built for collectives and athletic departments navigating the House Settlement's FMV requirement on deals over $600.

3
valuation methods blended
$600
deal threshold requiring FMV review
Live
range updates as inputs change

Athlete profile

Basic details and social reach

Social platforms

Instagram
TikTok
X

Followers, then engagement rate (%), per platform.

Deal terms

What the brand is actually asking for

Fair market value range

Blended across three methods, updated live

$0
LOW
$0
BASE
$0
HIGH
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How the range is built

Three independent estimates, weighted and blended — the same structure used in the full assessment workbook.

METHOD 01

Social rate card

Follower count and engagement rate, priced against a market rate per thousand followers.

$0
Weight: 35%
METHOD 02

Comparable deals

Average of logged comps at similar sport, tier, and reach, scaled to this athlete's following.

$0
Weight: 40%
METHOD 03

Deliverable buildup

Line-item pricing of the specific posts, videos, and appearances in the deal, adjusted for exclusivity.

$0
Weight: 25%